Bringing a new customer first product to market, fast.

E.ON approached us with their digital ambition to become the market leader in utilities, radically transforming their organisation to become a digital-first business.

My Role

I spearheaded the UI design process and prototype creation, I worked closely with both UX designers and the development team. Furthermore, I laid the groundwork for the design system and managed communication with client stakeholders.

Competition and Users

During the pandemic, E.ON UK embarked on an exciting journey, bringing its brands together under the vibrant banner of E.ON Next. This decision came after the company acquired npower in 2019, marking a significant step forward. E.ON's commitment to sustainability as it became the pioneer in providing renewable electricity to all its domestic customers at no additional cost. The rebranding wasn't just about business; it was about enriching service, broadening offerings, and embracing agility in a bustling market.

The Problem

This consolidation wasn’t going to be easy, E.On needed support in some key areas. With the new brand in development, the client needed assistance to deliver customer-led design principles, robust development, and testing practices that would see their digital ambitions realised.

The Solution

A dedicated team of designers and developers were deployed to overhaul E.ons existing digital offering, with a focus on translating the new brand into an intuitive,  functional experience.

Key to this was the integration with Octopus Energy’s Kraken platform providing customers with an innovative digital experience addressing key customer & business pain points across mobile app & web.

Time was not on our side, however, due to our concentrated efforts and collaborative spirit, we designed and built a full end-to-end responsive web journey, and later an app for both business and home customers.

The Outcome

The success of the project enabled the initial migration of over 1m nPower customers onto the E.ON Next platform (now >6.5m) this reduced operating costs for E.ON by over £1m per day, seeing significant increases in NPS (net promoter scores) just two weeks after launch.

Lessons learned

Designing energy graphs is challenging due to the complex and multidimensional nature of the data. Variations in energy usage patterns, influenced by factors like time of day, season, and individual habits, complicate matters. Balancing the need for detailed analysis with clear and concise presentation is tricky, especially considering the expertise levels of users.

Key responsibilities

• Translating the E.On Next brand identity from brand book to functional website.

• Turning low-fidelity wireframes into responsive pixel-perfect designs.

• Consolidating conflicting versions of the E.On Next Design Library.

• Constant communication with the E.On team to realise the project vision at pace.

• Creation of prototypes to better explain detailed user flows.

• Presentation of designs to senior stakeholders.

• Supporting the development team/ offering guidance on issues discovered in the development process.

• Hand over to the E.On Next design team on completion of the project.

• Offering advice and guidance to the existing team on the adoption of a fut

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