Every project starts with the same question:
'What does this idea need to become?'
I'm happiest at the beginning of a project, when ideas are still taking shape. I enjoy exploring possibilities, uncovering a visual language and collaborating with others to turn early concepts into experiences that connect with the people they're created for.
I've spent the last 15 years designing digital products, brands and experiences in agency environments, collaborating with everyone from startups to global organisations.
I bring a strong focus on concept, narrative, and visual clarity, alongside practical experience working with product teams, designers, and developers.
I'm interested in the overlap between product thinking and creative craft, finding ways to make digital experiences not only useful, but memorable.
Product design for web and digital platforms
Creative direction and visual storytelling
Illustration, motion & animation
Design systems and UI craft
I’m most interested in projects where product thinking and visual identity influence each other.
Selected work across product design, visual systems, and creative exploration.
Over the years, I've worked with agencies and brands across automotive, retail, fintech and cultural projects, helping shape digital products, campaigns and visual systems.
Whether I'm collaborating with a global organisation or developing a personal creative project, I bring the same curiosity, collaborative mindset and desire to discover an ideas potential.
