Every project starts with the same question:
'What does this idea need to become?'
I'm happiest at the beginning of a project, when ideas are still taking shape. I enjoy exploring possibilities, uncovering a visual language and collaborating with others to turn early concepts into experiences that connect with the people they're created for.
I've spent the last 15 years designing digital products, brands and experiences in agency environments, collaborating with everyone from startups to global organisations.
I bring a strong focus on concept, narrative, and visual clarity, alongside practical experience working with product teams, designers, and developers.
I'm interested in the overlap between product thinking and creative craft, finding ways to make digital experiences not only useful, but memorable.
Product design for web and digital platforms
Creative direction and visual storytelling
Illustration, motion & animation
Design systems and UI craft
I’m most interested in projects where product thinking and visual identity influence each other.
Positive Energy For Your Home
UX/UI
Design Systems
Brand Translation
Illustration
Responsive Design
Reimagining a new energy brand from the ground up by translating strategy, branding and research into a cohesive digital experience.
Instant, reliable access to the right knowledge
UX/UI
Design Systems
Brand
Responsive Design
A secure AI system, helping factory workers work faster with less downtime. Designed to support people, not replace them.
'Walk A Mile'
Raising awareness of Parkinsons
UX/UI
Design Systems
Brand
Responsive Design
One of the proudest moments in my career to date, originally dubbed 'Project P' (working title), a VR experience (built in Unreal) aimed at illuminating the everyday challenges faced by disabled individuals.
La Horla Collective
Positive Energy For Your Home
UX/UI
Design Systems
Brand
Responsive Design
Reimagining a new energy brand from the ground up by translating strategy, branding and research into a cohesive digital experience.
'The Pigs'
Music Video Production
UX/UI
Design Systems
Brand
Responsive Design
The official music video for 'Pigs' by 'Dog Rotten. The band approached me in 2025 with a vague idea of what they wanted, but were more than happy for me to take that concept and run with it. Working on this project was an absolute labour of love, from concept to final version.
Selected work across product design, visual systems, and creative exploration.
Over the years, I've worked with agencies and brands across automotive, retail, fintech and cultural projects, helping shape digital products, campaigns and visual systems.
Whether I'm collaborating with a global organisation or developing a personal creative project, I bring the same curiosity, collaborative mindset and desire to discover what an idea can become.
